8 Categories of Excellence

Award Categories

Free to enter. Assessed on understanding customer needs, intentional design & delivery, and evidence of real impact.

Entries close 20th September 2026

How We Judge

Understanding customer needs and EX/CX alignment

Intentional design, delivery, and evidence of impact

Application-based entry with light-touch review

Focus on how experiences are delivered, not just outcomes

For organisations delivering outstanding end-to-end customer experience across all touchpoints.

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Celebrating organisations where customer-centricity is embedded in the culture from leadership down.

Celebrating small businesses that punch above their weight in delivering remarkable customer experiences.

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For B2B organisations proving that exceptional customer experience is not just for consumers.

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Honouring professional services firms that place client experience at the heart of their practice.

For hospitality and leisure businesses creating memorable guest experiences that drive loyalty.

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Recognising retailers creating exceptional in-store and online shopping experiences.

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For beauty salons, therapists, life coaches and wellness businesses delivering exceptional client experiences that nurture and inspire.